Performing market research used to be a time consuming and expensive process, but the Internet has opened up exciting new opportunities for businesses to gain a better understanding of their customers' needs. Using a variety of tools, the average business owner can now perform anything from basic customer feedback surveys to extensive market studies without having to hire an outside firm.

Our online survey systems have several unique benefits over their traditional counterparts - particularly their easy-to-use administration and reporting capabilities. Creating a survey is almost at easy as writing an email; you simply enter your questions into a series of boxes, select what type of response you're looking for and then activate your survey online. Put the survey on your website or include a link to it in all of your emails; your customers want to give you feedback and now you can give them easy options for doing so.

Reviewing survey results is a snap too. Instead of reams of paper-based forms, response data is captured electronically and stored in a database allowing instant access to the results. The many different reporting options means data mining (the process of digging for the information you need) becomes a matter of a few clicks rather than hours of manual tabulating cross-referencing.

It's always been the case that real-life data to base your business decisions on.

The WSI ICEâ„¢ Poll Wizard

As one of the simplest opinion gathering tools available, the "quick poll" such as our Poll Wizard is also extremely popular with website visitors. People love answering questions, especially when the questions involve their own thoughts and preferences. Your site's visitors will also enjoy the instant gratification of seeing how their opinions compare with others who have visited your site, creating a sense of community.

You've seen quick polls on sites like CNN.com, but they work great for any type of website. To see an example of how the Poll Wizard can be deployed, view our online demo.